by Association Acumen | Apr 17, 2026 | Acumen Blog, Acumen Education, Association Management, Case Studies, Marketing & Communications
Background Like so many other groups and individuals these days, two association clients wanted to start a podcast as an additional educational benefit for their members. So, where should staff start? Challenge: Determining Demand Were the members and the broader...
by Association Acumen | Jul 23, 2025 | Acumen Blog, Association Management, Marketing & Communications
By: Larissa Mickelson, Communications & Membership Manager & Matt Close, Membership & Communications Manager These days, it feels like everyone has a podcast — whether it’s about true crime, lifestyle, or personal finance. Organizations have caught...
by Association Acumen | Jan 13, 2025 | Acumen Blog, Association Management, Marketing & Communications, Meetings & Conferences
By: Edith Chavez, Program & Marketing Manager & Matt Close, Membership & Communications Manager Lights, mobile device camera, action! Video has come a long way since Norma Desmond was ready for her “close up” in the movie Sunset Boulevard. Short-form...
by Association Acumen | Aug 19, 2024 | Acumen Blog, Association Management, Leadership, Marketing & Communications
By Julie Frinzi and Sandra Koehler, CAE What’s the big deal about PR? What does it really mean and why is it so important to associations? Why do it? Organizations engage in public relations activities for a number of reasons, but a few major ones include: Attracting...
by Elizabeth Schlicht, MMgt, CAE | Jan 20, 2023 | Acumen Blog, Association Management, Marketing & Communications
Large gains in Artificial Intelligence (AI) are starting to become integrated into exponentially more technologies and industries this year, and associations are not immune to this explosion of applications. From automated chat assistants on websites to AI-generated...
by Suzanne Fedie, CAE | Dec 6, 2022 | Acumen Blog, Acumen Education, Association Management, Case Studies, Marketing & Communications
Presented and Written by Matt Close, Membership and Marketing Manager, Suzanne Fedie, Executive Director, and Melinda Waite, Executive Director What should associations do in response to highly charged political issues? Recent events in the United States and across...
