by Association Acumen | Oct 9, 2026 | Acumen Blog, Association Management, Leadership
By Kerry O’Brien, IOM, CAE, Executive Director and Cassie Wesener, Membership & Programs Manager We may be tempted to approach sponsorship the same way that produced decent results in the past. We built a prospectus listing what’s for sale, distributed it to...
by Association Acumen | Aug 28, 2026 | Acumen Blog, Association Management, Leadership
By Karen A. Hurley, MA, CAE The winning horse trainer of the 2026 Kentucky Derby made history as the first female trainer to win the event. Cherie DeVaux trained the longshot, three-year-old thoroughbred, Golden Tempo, to victory in the 152nd Run for the Roses at...
by Association Acumen | Jun 29, 2026 | Acumen Blog, Association Management, Leadership
By Edith Chavez, Communications, Marketing & Meetings Manager & Matt Close, Membership & Communications Manager As online learning continues to evolve, organizations face a common challenge: keeping learners engaged. While technology has made educational...
by Association Acumen | Jun 8, 2026 | Acumen Blog, Association Management, Leadership
By Kerry O’Brien, CAE, IOM, Executive Director In college, my business communications class was called on to assist the engineering school with crafting business pitches that would close the deal at a business expo with actual customers for products the student...
by Sandy Koehler, CAE | May 11, 2026 | Acumen Blog, Association Management, Leadership
Making difficult choices is never easy. But if you have a program or service that consistently doesn’t deliver the desired outcomes, leaders may have to make that choice. Maybe it’s a newsletter that no one ever reads or a long-cherished program that members used to...
by Association Acumen | Mar 30, 2026 | Acumen Blog, Association Management, Leadership
By Suzanne Fedie, CAE, Executive Director and Dana J. Murn, CAE, Executive Director In the association world, staff members who earn trust from colleagues and clients can often influence outcomes more than when coming from a position of hierarchy. Leading without...
