by Association Acumen | Feb 8, 2020 | Acumen Blog, Marketing & Communications, Membership
Every generation has custom ways that they like to receive information. It’s important to reach your target audience where THEY are at and in terms of what they care about. A great way to create meaningful engagement with your members is by segmenting your audience...
by Betsy Smith, CPA, MST | Jan 15, 2020 | Acumen Blog, Case Studies, Membership
The automotive sector was hit hard by the 2008 recession, with Americans and companies purchasing and leasing fewer cars. By comparison, there were 16 million new cars sold in 2005 but less than 10 million new cars in 2008. Corporate fleets were impacted with budgets...
by Betsy Smith, CPA, MST | Sep 11, 2019 | Acumen Blog, Marketing & Communications, Meetings & Conferences, Membership
We can now simultaneously track our steps, locations, heartbeat, calorie intake, sleep, energy consumption, movement in our houses, whether the garage door is open and more. But what does this trend toward tracking micro-datum mean for associations? Membership data...
by Melinda Waite | Apr 19, 2019 | Acumen Blog, Membership
Increase Your Membership Membership growth and retention both need your association’s attention. The marketing channels that associations use in membership recruitment and retention show significant change in recent years. More than 800 associations were surveyed in a...
by Betsy Smith, CPA, MST | Feb 5, 2019 | Acumen Blog, Leadership
Associations tend to be all over the board on how they use data and what they measure. In fact, you can get in just as much trouble trying to cope with too much data as you can without having enough data. Over the years we’ve come to learn that most associations have...
