by Association Acumen | May 13, 2020 | Acumen Blog, Meetings & Conferences
These past few months have not been easy. The phrase “we’re all in the same boat” keeps surfacing, but the reality is that we are not, in fact, in the same boat, rather, we are all in the same storm but in different boats. Some associations are sailing these seas in...
by Association Acumen | Mar 24, 2019 | Acumen Blog, Meetings & Conferences
The first step is to create a clean and accurate database. Building and maintaining an up to date prospect list is critical. Using an Excel spreadsheet or association membership software program, the following elements help to clearly define your prospect’s interest...