by Association Acumen | Feb 8, 2020 | Acumen Blog, Marketing & Communications, Membership
Every generation has custom ways that they like to receive information. It’s important to reach your target audience where THEY are at and in terms of what they care about. A great way to create meaningful engagement with your members is by segmenting your audience...
by Betsy Smith, CPA, MST | Dec 5, 2019 | Acumen Blog, Marketing & Communications
When membership prospects want to find a new association, they’ll start online. Therefore, it’s important to ensure you are optimizing your web presence to make it easy to interact with your organization, and for it to be found. Here are five things you can do to...
by Sandy Koehler, CAE | Oct 22, 2019 | Acumen Blog, Marketing & Communications
What is image? It’s the way you want your association to be portrayed to the world. However, no matter how hard you try, sometimes the public’s perception may not match exactly what you had in mind. Here’s how to strengthen your image and ensure your strategic plans...
