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Big Data: The Next Frontier

by Betsy Smith, CPA, MST | Sep 11, 2019 | Acumen Blog, Marketing & Communications, Meetings & Conferences, Membership

We can now simultaneously track our steps, locations, heartbeat, calorie intake, sleep, energy consumption, movement in our houses, whether the garage door is open and more. But what does this trend toward tracking micro-datum mean for associations?  Membership data...

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