by Association Acumen | Mar 24, 2019 | Acumen Blog, Meetings & Conferences
The first step is to create a clean and accurate database. Building and maintaining an up to date prospect list is critical. Using an Excel spreadsheet or association membership software program, the following elements help to clearly define your prospect’s interest...
by Betsy Smith, CPA, MST | Feb 5, 2019 | Acumen Blog, Leadership
Associations tend to be all over the board on how they use data and what they measure. In fact, you can get in just as much trouble trying to cope with too much data as you can without having enough data. Over the years we’ve come to learn that most associations have...
