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Reengaging Lapsed Members
Members are the lifeblood of every organization. For many different reasons, members that were once engaged can choose to move on and become distant. We must keep in mind that they may have different responsibilities that take up their time. Just because they no...
2024 Predictions – Non-Dues Revenue Diversification is Key
While most associations rely heavily on member dues as their main source of revenue, we will continue to see a shift toward adding non-dues and passive revenue streams in the coming years. Diversifying your revenue stream will assist with financial stability,...
2024 Predictions: What Will Make Your Attendees Return Year After Year?
Return on investment and experience will be king. Conference ROI is usually a consideration for attendees when choosing which conferences to go to each year. As we move forward into 2024, ROI is more important than ever. Companies still have tight budgets for...
Retaining Members Post-Pandemic-Increasing Member Benefits and Promoting Value
By Matt Close, Membership & Communications Manager You’ve ditched the facemasks; your social distancing is in closer proximity, and you’re no longer hoarding toilet paper – now what? How do you blend the new norm to the old like a fine wine? The post-pandemic...
New Year’s Resolutions for Associations: Best Practices
Seek Out Alternative Revenue SourcesMany associations rely on too few sources of revenue, most often, the annual conference and dues. We’re still banking on the revenue from the BIG CONFERENCE to sustain our operations and not investing in digital efforts in a BIG way...
The Value of Member Surveys
Presented and Written by Isaiah Perez, Membership and Marketing Manager and Amanda Schellinger, Membership and Marketing Coordinator What Do Members Really Want? In the association world, there is absolutely nothing more valuable than your members. They make up the...
New Ways to Engage In-Person and Online
Even though the world is beginning to open back up, there still seems to be an overwhelming cloud of pressure on associations to decide whether to take their events live and in-person, virtual or combine the best of both worlds with a hybrid event. According to the...
Membership Renewal Forecast: 2021 and Beyond
After the unexpected challenges associations weathered in 2020, many are now looking at the path toward stability and recovery for membership numbers and engagement. While no one has a crystal ball, there are a number of trends and indicators we can look to for...
Don’t Leave Your Members Behind in 2020
Membership renewal and retention is top of mind this time of year for many associations and this year in particular brings a bit of uncertainty to many as we prepare to see the impact of COVID-19 and the pandemic’s economic toll on the industries we serve. Marketing...
Engaging Your Members Virtually
Caring is connecting; caring is relatability, a necessary ingredient in today’s meetings and membership virtual world. The first thing to do is to ask members what they want: do a survey, ask them what their priorities and preferences are during this challenging time...
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Ifor Williams, MD, PhD Professor Emory University School of Medicine Treasurer, Society of Mucosal Immunology
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