by Sandy Koehler, CAE | Apr 21, 2023 | Acumen Blog, Association Management, Leadership
By Sandra Koehler, CAE and Elizabeth Schlicht, CAE First, it’s important to know what accreditation actually is since it’s often confused with certification. Here’s the difference: accreditation is the procedure by which an authoritative body gives formal recognition...
by Lori Conaway, CAE | Mar 24, 2023 | Acumen Blog, Association Management, Leadership
You’ve completed the needs assessment, the environmental scanning, the targeted surveys, the interviews. The board of directors has assembled, debated, discussed, dived deep into data, and has finally emerged with a set of clear strategic priorities to guide the...
by Betsy Smith, CPA, MST | Feb 27, 2023 | Acumen Blog, Association Management, Budget & Finance
Assessing & Managing Financial Risk Some organizations struggled during the pandemic if they were unable to pivot to virtual conferences and educational programming, while others worked hard to successfully provide members and stakeholders with meaningful...
by Elizabeth Schlicht, CAE | Jan 20, 2023 | Acumen Blog, Association Management, Marketing & Communications
Large gains in Artificial Intelligence (AI) are starting to become integrated into exponentially more technologies and industries this year, and associations are not immune to this explosion of applications. From automated chat assistants on websites to AI-generated...
by Suzanne Fedie, CAE | Jan 20, 2023 | Acumen Blog, Association Management, Meetings & Conferences
Micro-events are increasing in popularity as associations are looking to expand educational offerings beyond annual meetings. Associations that segment member data by career phase, purchasing habits and/or other demographics are learning more about their member...
by Julie Frinzi | Jan 20, 2023 | Acumen Blog, Association Management, Membership
Seek Out Alternative Revenue SourcesMany associations rely on too few sources of revenue, most often, the annual conference and dues. We’re still banking on the revenue from the BIG CONFERENCE to sustain our operations and not investing in digital efforts in a BIG way...
