by Melinda Waite | Apr 19, 2019 | Acumen Blog, Membership
Increase Your Membership Membership growth and retention both need your association’s attention. The marketing channels that associations use in membership recruitment and retention show significant change in recent years. More than 800 associations were surveyed in a...
by Sandy Koehler, CAE | Apr 10, 2019 | Acumen Blog, Leadership
The boards of all nonprofit organizations, including associations, must fulfill three essential legal duties: the duty of care (utilizing prudence when making decisions) the duty of loyalty (providing allegiance to the organization) the duty of obedience (ensuring...
by Association Acumen | Mar 24, 2019 | Acumen Blog, Meetings & Conferences
The first step is to create a clean and accurate database. Building and maintaining an up to date prospect list is critical. Using an Excel spreadsheet or association membership software program, the following elements help to clearly define your prospect’s interest...
by Elizabeth Schlicht, CAE | Mar 20, 2019 | Acumen Blog, Membership
Meaningful Engagement With Your Association Members When communicating with your members, attendees and other key stakeholders, it’s imperative you connect with them in meaningful ways in order to help them engage with your organization. Engagement is the key to...
by Melinda Waite | Mar 11, 2019 | Acumen Blog, Budget & Finance
When your association was first created, it most likely applied for tax-exempt status from the IRS. This allowed the organization to earn income related to the organization’s exempt purposes, and be exempt from certain taxes from that income. But what happens when the...
by Sandy Koehler, CAE | Mar 8, 2019 | Acumen Blog, Leadership
An important component of board governance that all leaders should be familiar with is the concept of antitrust. Violating antitrust laws can result in damaging fines and even prosecution. The Sherman Antitrust Act reads: “Every contract, combination in the form of...
