by Suzanne Fedie, CAE | Mar 10, 2020 | Acumen Blog, Case Studies, Membership
The International Association of Special Investigation Units (IASIU) came to Association Acumen after five years of steady declines in membership. The Challenge The traditional approach of reaching members through email or direct mail no longer effectively engages the...
by Association Acumen | Feb 8, 2020 | Acumen Blog, Marketing & Communications, Membership
Every generation has custom ways that they like to receive information. It’s important to reach your target audience where THEY are at and in terms of what they care about. A great way to create meaningful engagement with your members is by segmenting your audience...
by Elizabeth Schlicht, CAE | Jan 15, 2020 | Acumen Blog, Case Studies, Membership
The automotive sector was hit hard by the 2008 recession, with Americans and companies purchasing and leasing fewer cars. By comparison, there were 16 million new cars sold in 2005 but less than 10 million new cars in 2008. Corporate fleets were impacted with budgets...
by Elizabeth Schlicht, CAE | Dec 5, 2019 | Acumen Blog, Marketing & Communications
When membership prospects want to find a new association, they’ll start online. Therefore, it’s important to ensure you are optimizing your web presence to make it easy to interact with your organization, and for it to be found. Here are five things you can do to...
by Betsy Smith, CPA, MST | Nov 20, 2019 | Acumen Blog, Budget & Finance, Leadership
How to read and understand the contents of your association’s audit report is crucial. The report contains several sections: Introductory Letter The introductory letter identifies the responsibilities of the board and the independent auditor. The letter explains...
by Sandy Koehler, CAE | Oct 22, 2019 | Acumen Blog, Marketing & Communications
What is image? It’s the way you want your association to be portrayed to the world. However, no matter how hard you try, sometimes the public’s perception may not match exactly what you had in mind. Here’s how to strengthen your image and ensure your strategic plans...
