by Caley Mutrie, CAE, IOM | Feb 28, 2021 | Association Management, Budget & Finance
Associations have faced and overcome many challenges this past year from the global pandemic and its related effects. Central to this has been the need to maintain and build revenue. This past year, associations have continued to prove their capacity to adapt and...
by Elizabeth Schlicht, CAE | Jan 28, 2021 | Association Management, Membership
After the unexpected challenges associations weathered in 2020, many are now looking at the path toward stability and recovery for membership numbers and engagement. While no one has a crystal ball, there are a number of trends and indicators we can look to for...
by Elizabeth Schlicht, CAE | Dec 28, 2020 | Acumen Blog, Membership
Membership renewal and retention is top of mind this time of year for many associations and this year in particular brings a bit of uncertainty to many as we prepare to see the impact of COVID-19 and the pandemic’s economic toll on the industries we serve. Marketing...
by Sandy Koehler, CAE | Nov 20, 2020 | Acumen Blog, Leadership
Should your association have a code of ethics/conduct? If a code exists, where is it located: in your bylaws or is it a separate document? Which is best and what should it cover? How and when should it be utilized? At the recent virtual meeting of the American Society...
by Lori Conaway, CAE | Oct 22, 2020 | Acumen Blog, Leadership
Board participation in partnership with association staff is the key to success in keeping and retaining sponsors. Board members can help identify prospects, nurture relationships and work in tandem with staff to keep sponsor satisfaction high for years to come. The...
by Betsy Smith, CPA, MST | Sep 9, 2020 | Acumen Blog, Membership
Caring is connecting; caring is relatability, a necessary ingredient in today’s meetings and membership virtual world. The first thing to do is to ask members what they want: do a survey, ask them what their priorities and preferences are during this challenging time...
