by Jennifer Stalsberg | May 13, 2021 | Association Management, Meetings & Conferences
In this evolving digital world, we are competing for our attendees’ attention more than ever. We are not only vying for them to attend our conference over another group’s, but also to keep them engaged, and not tempted to multi-task once they have logged into our...
by Suzanne Fedie, CAE | May 10, 2021 | Acumen Blog, Case Studies, Meetings & Conferences
Background The New York State Society of PAs (NYSSPA) is a 501(c)(6) representing New York Physician Assistants, holds 1 CME Conference annually with 400-500 attendees and has 3,600 members. The Challenge The annual CME Conference is the organization’s second largest...
by Melinda Waite | Apr 14, 2021 | Acumen Blog, Case Studies, Leadership
Background The Minnesota Academy of PAs (MAPA) is a 501(c)(6) representing Minnesota Physician Assistants, holds 2 CME Conferences annually with 50-180 attendees per conference. The Challenge Identify strategic goals for 3-year plan for growth of membership, education...
by Association Acumen | Apr 14, 2021 | Association Management, Meetings & Conferences
The pandemic was not just a minor “disrupter” for the meetings industry, it shook up the entire profession. As a certified meeting professional, I thrive on planning face-to-face events – working with hotel venues, planning menus, mapping out exhibit halls, and...
by Elizabeth Schlicht, CAE | Mar 31, 2021 | Association Management, Leadership
I’d wager most people have been asked repeatedly what their plans are for the upcoming year – and what the backup plans are if the original plans don’t happen. It’s understandable – planning during a pandemic is difficult. We can’t foresee the future in normal times,...
by Lori Conaway, CAE | Mar 14, 2021 | Acumen Blog, Case Studies
Background The Wisconsin Academy of PAs (WAPA) is a 501(c)(6) representing Wisconsin Physician Assistants, holds 2 CME Conferences annually with 200-400 attendees per conference. The Challenge Generate awareness among stakeholders and educate them on the benefits of...
