by Elizabeth Schlicht, CAE | Sep 11, 2019 | Acumen Blog, Marketing & Communications, Meetings & Conferences, Membership
We can now simultaneously track our steps, locations, heartbeat, calorie intake, sleep, energy consumption, movement in our houses, whether the garage door is open and more. But what does this trend toward tracking micro-datum mean for associations? Membership data...
by Lori Conaway, CAE | Aug 2, 2019 | Acumen Blog, Membership
Map Your Membership Engagement The Issue Typical, calendar-based membership plans can be inefficient, do not show the full picture of member engagement and are prone to change over time according to volunteer preferences. The Solution Switch to lifecycle or evergreen...
by Melinda Waite | Apr 19, 2019 | Acumen Blog, Membership
Increase Your Membership Membership growth and retention both need your association’s attention. The marketing channels that associations use in membership recruitment and retention show significant change in recent years. More than 800 associations were surveyed in a...
by Elizabeth Schlicht, CAE | Mar 20, 2019 | Acumen Blog, Membership
Meaningful Engagement With Your Association Members When communicating with your members, attendees and other key stakeholders, it’s imperative you connect with them in meaningful ways in order to help them engage with your organization. Engagement is the key to...
by Elizabeth Schlicht, CAE | Jan 23, 2019 | Acumen Blog, Membership
Association Database Management An association’s database serves as a foundation to support many important functions of your organization, including membership benefits management, member prospect management, transactional records, event registrations, committee and...
