by Sandy Koehler, CAE | Oct 22, 2019 | Acumen Blog, Marketing & Communications
What is image? It’s the way you want your association to be portrayed to the world. However, no matter how hard you try, sometimes the public’s perception may not match exactly what you had in mind. Here’s how to strengthen your image and ensure your strategic plans...
by Elizabeth Schlicht, CAE | Sep 11, 2019 | Acumen Blog, Marketing & Communications, Meetings & Conferences, Membership
We can now simultaneously track our steps, locations, heartbeat, calorie intake, sleep, energy consumption, movement in our houses, whether the garage door is open and more. But what does this trend toward tracking micro-datum mean for associations? Membership data...
