by Association Acumen | Aug 19, 2024 | Acumen Blog, Association Management, Leadership, Marketing & Communications
By Julie Frinzi and Sandra Koehler, CAE What’s the big deal about PR? What does it really mean and why is it so important to associations? Why do it? Organizations engage in public relations activities for a number of reasons, but a few major ones include: Attracting...
by Elizabeth Schlicht, CAE | Jan 20, 2023 | Acumen Blog, Association Management, Marketing & Communications
Large gains in Artificial Intelligence (AI) are starting to become integrated into exponentially more technologies and industries this year, and associations are not immune to this explosion of applications. From automated chat assistants on websites to AI-generated...
by Suzanne Fedie, CAE | Dec 6, 2022 | Acumen Blog, Acumen Education, Association Management, Case Studies, Marketing & Communications
Presented and Written by Matt Close, Membership and Marketing Manager, Suzanne Fedie, Executive Director, and Melinda Waite, Executive Director What should associations do in response to highly charged political issues? Recent events in the United States and across...
by Association Acumen | Jun 27, 2022 | Acumen Blog, Marketing & Communications
Brand image is the external perception of how its members and the public feel about a particular association. Members usually pay dues for products or services offered, and if they are satisfied (or dissatisfied), they will often share experiences, thus creating a...
by Association Acumen | Feb 8, 2020 | Acumen Blog, Marketing & Communications, Membership
Every generation has custom ways that they like to receive information. It’s important to reach your target audience where THEY are at and in terms of what they care about. A great way to create meaningful engagement with your members is by segmenting your audience...
by Elizabeth Schlicht, CAE | Dec 5, 2019 | Acumen Blog, Marketing & Communications
When membership prospects want to find a new association, they’ll start online. Therefore, it’s important to ensure you are optimizing your web presence to make it easy to interact with your organization, and for it to be found. Here are five things you can do to...
