Guiding Associations
Acumen Blog
Certification Exams: Tips For Preparation
Are you considering taking the CAE or another credentialing exam? How you prepare might be different than how others prepare. Knowing yourself, your learning style, your current strengths and the resources available to you are all key components in...
What are the Latest Trends Shaping the Meeting Industry Today?
Drawing attendees with one day only registration discounts and early bird rates is only one part of the equation; keeping attendees engaged is another. To avoid attendee burnout, provide a place to escape and relax such as a quiet or relaxation lounge and make sure...
Build An Association Budget That Works
Even as a CPA, I used to think a budget was just the best estimate of where an organization might end up at year-end. I now know that a budget is a critical tool in planning, spending and holding everyone with organizational influence accountable. The...
How to Build Better Board and CEO Relationships
Developing and maintaining a productive relationship between your board and Executive Director is beneficial to the overall health of the organization and, most importantly, it helps keep the focus on your organization’s core mission. Working With Your Executive...
3 Guaranteed Ways to Drive Membership Growth
Membership growth and retention both need your association’s attention. The marketing channels that associations use in membership recruitment and retention show significant change in recent years.
The Board’s Duty of Foresight: What is it and Does your Board Have it?
The boards of all nonprofit organizations, including associations, must fulfill three essential legal duties: the duty of care (utilizing prudence when making decisions) the duty of loyalty (providing allegiance to the organization) the duty of obedience (ensuring...
How to Keep Sponsors Coming Back for More
The first step is to create a clean and accurate database. Building and maintaining an up to date prospect list is critical. Using an Excel spreadsheet or association membership software program, the following elements help to clearly define your prospect’s interest...
Segmentation to Drive Engagement and Growth
Meaningful Engagement With Your Association Members When communicating with your members, attendees and other key stakeholders, it’s imperative you connect with them in meaningful ways in order to help them engage with your organization. Engagement is the key to...
Why Your Association Needs To Understand UBIT
When your association was first created, it most likely applied for tax-exempt status from the IRS. This allowed the organization to earn income related to the organization’s exempt purposes, and be exempt from certain taxes from that income. But what...
How to Avoid Antitrust Violations
An important component of board governance that all leaders should be familiar with is the concept of antitrust. Violating antitrust laws can result in damaging fines and even prosecution. The Sherman Antitrust Act reads: “Every contract, combination in the form of...
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