Guiding Associations
Acumen Blog
[Webinar] Meet Your Members Where They Are: Associations Share Virtual Conference Successes
Thank you for joining association volunteer leaders and executive directors as we discussed how two associations responded to the COVID-19 crisis by pivoting from live events to successful virtual conferences. Webinar Resources Sample - Virtual Conference...
Association Case Study: Financial Growth (WAPA)
Background When Association Acumen began managing the Wisconsin Academy of PAs (WAPA), the organization was unsure of its financial position. Financial reports were sporadic or incomplete and communication was infrequent. Board members found themselves working...
Association Case Study: Membership Growth (IASIU)
The International Association of Special Investigation Units (IASIU) came to Association Acumen after five years of steady declines in membership. The Challenge The traditional approach of reaching members through email or direct mail no longer effectively engages the...
Generational Marketing Matters
Every generation has custom ways that they like to receive information. It’s important to reach your target audience where THEY are at and in terms of what they care about. A great way to create meaningful engagement with your members is by segmenting your audience...
Association Case Study: Membership Growth (AFLA)
The automotive sector was hit hard by the 2008 recession, with Americans and companies purchasing and leasing fewer cars. By comparison, there were 16 million new cars sold in 2005 but less than 10 million new cars in 2008. Corporate fleets were impacted...
5 Things Your Nonprofit Can Do To Improve Your Web Rankings
When membership prospects want to find a new association, they’ll start online. Therefore, it’s important to ensure you are optimizing your web presence to make it easy to interact with your organization, and for it to be found. Here are five things you can do to...
How To Read Your Association’s Audit Report
How to read and understand the contents of your association's audit report is crucial. The report contains several sections: Introductory Letter The introductory letter identifies the responsibilities of the board and the independent auditor. The letter explains that...
How To Strengthen Your Association’s Image
What is image? It’s the way you want your association to be portrayed to the world. However, no matter how hard you try, sometimes the public’s perception may not match exactly what you had in mind. Here’s how to strengthen your image and ensure your strategic plans...
Big Data: The Next Frontier
We can now simultaneously track our steps, locations, heartbeat, calorie intake, sleep, energy consumption, movement in our houses, whether the garage door is open and more. But what does this trend toward tracking micro-datum mean for associations? Membership data...
A New Spin on Membership Campaigns: Go Evergreen!
Map Your Membership Engagement The Issue Typical, calendar-based membership plans can be inefficient, do not show the full picture of member engagement and are prone to change over time according to volunteer preferences. The Solution Switch to lifecycle or evergreen...
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