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Acumen Blog
New Ways to Engage In-Person and Online
Even though the world is beginning to open back up, there still seems to be an overwhelming cloud of pressure on associations to decide whether to take their events live and in-person, virtual or combine the best of both worlds with a hybrid event. According to the...
The Journey to the Governor’s Desk: Keys to Legislative Success
Earlier this spring, Act 23 was signed into law in the Wisconsin legislature. This was a momentous day for PAs in the state of Wisconsin. It was the culmination of years of work put in by countless leaders from the Wisconsin Academy of PAs (WAPA), along with a diverse...
Breaking Down Financial Statements | An Easy Guide to Understanding Your Association Finances
An organization’s financial statements provide an overview of the general financial health of an association at any given time of the year. Financial statements provide updated summaries for the previous month and year-to-date progress and can be used to compare your...
Key Considerations When Managing Association Reserves
It should come as no surprise that, according to the ASAE Research Foundation’s latest Association Impact Survey (February-March 2021), “Association leaders’ top challenges in 2021 continue to be related to managing the financial aspects of their organizations...
How to Keep Attendees Engaged for a Second Virtual Conference
In this evolving digital world, we are competing for our attendees’ attention more than ever. We are not only vying for them to attend our conference over another group’s, but also to keep them engaged, and not tempted to multi-task once they have logged into our...
Association Case Study: Virtual CME Conference (NYSSPA)
Background The New York State Society of PAs (NYSSPA) is a 501(c)(6) representing New York Physician Assistants, holds 1 CME Conference annually with 400-500 attendees and has 3,600 members. The Challenge The annual CME Conference is the organization’s second largest...
Association Case Study: Strategic Planning (MAPA)
Background The Minnesota Academy of PAs (MAPA) is a 501(c)(6) representing Minnesota Physician Assistants, holds 2 CME Conferences annually with 50-180 attendees per conference. The Challenge Identify strategic goals for 3-year plan for growth of membership, education...
Digital Event Strategy: Improving the Future of Meetings
The pandemic was not just a minor “disrupter” for the meetings industry, it shook up the entire profession. As a certified meeting professional, I thrive on planning face-to-face events – working with hotel venues, planning menus, mapping out exhibit halls, and...
Strategic Planning in a Virtual and Uncertain World
I’d wager most people have been asked repeatedly what their plans are for the upcoming year – and what the backup plans are if the original plans don’t happen. It’s understandable – planning during a pandemic is difficult. We can’t foresee the future in normal times,...
Association Case Study: Advocacy / Legislative & Governmental Relations (WAPA)
Background The Wisconsin Academy of PAs (WAPA) is a 501(c)(6) representing Wisconsin Physician Assistants, holds 2 CME Conferences annually with 200-400 attendees per conference. The Challenge Generate awareness among stakeholders and educate them on the benefits of...
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