by Melinda Waite | Oct 21, 2021 | Acumen Blog, Meetings & Conferences
The lockdowns in early 2020 forced us online in new ways. Conference calls, Teams meetings, and destination-driven conferences all pivoted from in-person to virtual. Over the last 18 months, we’ve mastered live streaming and gained screen-sharing skills. We discovered...
by Melinda Waite | Apr 19, 2019 | Acumen Blog, Membership
Increase Your Membership Membership growth and retention both need your association’s attention. The marketing channels that associations use in membership recruitment and retention show significant change in recent years. More than 800 associations were surveyed in a...
by Melinda Waite | Mar 11, 2019 | Acumen Blog, Budget & Finance
When your association was first created, it most likely applied for tax-exempt status from the IRS. This allowed the organization to earn income related to the organization’s exempt purposes, and be exempt from certain taxes from that income. But what happens when the...
