by Elizabeth Schlicht, CAE | Sep 11, 2019 | Acumen Blog, Marketing & Communications, Meetings & Conferences, Membership
We can now simultaneously track our steps, locations, heartbeat, calorie intake, sleep, energy consumption, movement in our houses, whether the garage door is open and more. But what does this trend toward tracking micro-datum mean for associations? Membership data...
by Elizabeth Schlicht, CAE | Jul 11, 2019 | Acumen Blog, Leadership
Are you considering taking the CAE or another credentialing exam? How you prepare might be different than how others prepare. Knowing yourself, your learning style, your current strengths and the resources available to you are all key components in positioning...
by Elizabeth Schlicht, CAE | Mar 20, 2019 | Acumen Blog, Membership
Meaningful Engagement With Your Association Members When communicating with your members, attendees and other key stakeholders, it’s imperative you connect with them in meaningful ways in order to help them engage with your organization. Engagement is the key to...
by Elizabeth Schlicht, CAE | Feb 5, 2019 | Acumen Blog, Leadership
Associations tend to be all over the board on how they use data and what they measure. In fact, you can get in just as much trouble trying to cope with too much data as you can without having enough data. Over the years we’ve come to learn that most associations have...
by Elizabeth Schlicht, CAE | Jan 23, 2019 | Acumen Blog, Membership
Association Database Management An association’s database serves as a foundation to support many important functions of your organization, including membership benefits management, member prospect management, transactional records, event registrations, committee and...
