by Elizabeth Schlicht, CAE | Mar 31, 2021 | Association Management, Leadership
I’d wager most people have been asked repeatedly what their plans are for the upcoming year – and what the backup plans are if the original plans don’t happen. It’s understandable – planning during a pandemic is difficult. We can’t foresee the future in normal times,...
by Elizabeth Schlicht, CAE | Jan 28, 2021 | Association Management, Membership
After the unexpected challenges associations weathered in 2020, many are now looking at the path toward stability and recovery for membership numbers and engagement. While no one has a crystal ball, there are a number of trends and indicators we can look to for...
by Elizabeth Schlicht, CAE | Dec 28, 2020 | Acumen Blog, Membership
Membership renewal and retention is top of mind this time of year for many associations and this year in particular brings a bit of uncertainty to many as we prepare to see the impact of COVID-19 and the pandemic’s economic toll on the industries we serve. Marketing...
by Elizabeth Schlicht, CAE | Jan 15, 2020 | Acumen Blog, Case Studies, Membership
The automotive sector was hit hard by the 2008 recession, with Americans and companies purchasing and leasing fewer cars. By comparison, there were 16 million new cars sold in 2005 but less than 10 million new cars in 2008. Corporate fleets were impacted with budgets...
by Elizabeth Schlicht, CAE | Dec 5, 2019 | Acumen Blog, Marketing & Communications
When membership prospects want to find a new association, they’ll start online. Therefore, it’s important to ensure you are optimizing your web presence to make it easy to interact with your organization, and for it to be found. Here are five things you can do to...
