by Association Acumen | Jun 27, 2022 | Acumen Blog, Marketing & Communications
Brand image is the external perception of how its members and the public feel about a particular association. Members usually pay dues for products or services offered, and if they are satisfied (or dissatisfied), they will often share experiences, thus creating a...
by Association Acumen | May 20, 2022 | Acumen Blog, Association Management
As we navigate through the still uncharted waters of 2022, our Leadership Team, composed of Executive Directors and senior management, shares more predictions for the year, based on industry trends and what they’ve experienced first-hand. It’s time to reassess “legacy...
by Association Acumen | Apr 12, 2022 | Acumen News
Caley Mutrie, CAE, IOM, Executive Director of the Federation of Clinical Immunology Societies (FOCIS), and Amanda Schellinger, Membership and Marketing Manager, contributed to the article: The Women of FOCIS: promoting equality and inclusiveness in a professional...
by Association Acumen | Apr 12, 2022 | Acumen Blog, Association Management, Leadership
Separating roles can sometimes be tricky, especially when forming a strong partnership between boards and staff which is vital. There is often a lack of clarity regarding the role of the board. Problems can occur when a board merely rubber stamps or automatically...
