Background
The Minnesota Academy of PAs (MAPA) is a 501(c)(6) representing Minnesota Physician Assistants, holds 2 CME Conferences annually with 50-180 attendees per conference.
The Challenge
Identify strategic goals for 3-year plan for growth of membership, education and legislative influence and provide clear roadmap for ongoing initiatives to define success and guide decisions.
The Solution
Goals
- Acknowledge presence in MN healthcare legislation
- Leading resource for all MN healthcare providers
- Foster current and future PA leaders
Actions Taken
- Whiteboard what success would look like for MAPA in 3 years
- Identify overarching objectives with supporting SMART goals
- Assign responsibility to leaders, committees and staff to partner toward goal obtainment
- Provide regular updates and adjust SMART goals annually, as needed
The Outcome
Insights/Learnings
- Membership growth is spurred through direct and indirect impact
- Focus on splitting long-term goals into doable annual steps/metrics
- Focus on % and real numbers together
Next Steps
- Revisit frequently
- Use as guide for organizational focus and investment
- Adjust as circumstances require