Association Database Management
An association’s database serves as a foundation to support many important functions of your organization, including membership benefits management, member prospect management, transactional records, event registrations, committee and board management – and so much more. Without prioritizing regular maintenance and updates at this foundational level, you limit your organization’s overall potential to continue to grow and serve your members.
The great news is routine maintenance and updates aren’t difficult or time consuming, if done on a monthly (or more frequent) basis. Beyond pulling your information backups, be sure you’re checking for bounced emails, duplicate records and follow up on any outstanding invoices waiting payment. These small steps help ensure your marketing campaigns, renewal reminders and more are reaching your members – ensuring your strategic messaging is providing the best ROI for your efforts.
All these touch points are great opportunities to review your member benefits with those members who have fallen out of communication with your organization (however briefly), ensuring they are aware of the options available to them and encouraging engagement through these one-on-one conversations. This special outreach helps leave your members with a sense that their personal relationship with your organization truly matters and is a priority for your leadership and staff.